---
name: campaign-sprint
description: Turn one growth bet into a focused campaign with assets, distribution, ownership, and measurement.
---

# Campaign Sprint

## Use this when

The team has a defined audience and offer and needs a campaign it can ship within a short time window.

## Process

1. State the growth bet, audience, promise, proof, primary metric, and time box.
2. Choose one core concept and a small number of variations tied to genuine audience insights.
3. Define the minimum asset set for each selected channel.
4. Build a distribution sequence with owner, date, audience, adaptation, and next action.
5. Add instrumentation, a baseline, and a stop-or-scale threshold before launch.
6. Run a preflight check for factual accuracy, permissions, links, tracking, and brand consistency.

## Output

Provide campaign brief, asset matrix, distribution calendar, responsibilities, measurement plan, preflight checklist, and decision date.

## Guardrails

Do not use spam, fake scarcity, deceptive social proof, or unapproved personal data. Keep the sprint focused enough that the result teaches the team something.