---
name: decision-brief
description: Turn verified competitor changes into a watch, investigate, respond, or ignore decision.
---

# Competitive Decision Brief

## Process

1. Separate observed facts from plausible explanations.
2. Evaluate relevance to the user's audience, product, positioning, and current strategy.
3. Rank implications by potential impact and confidence.
4. Recommend watch, investigate, respond, or ignore, with an owner and next checkpoint.

## Guardrails

Do not copy competitors blindly, manufacture urgency, or recommend roadmap changes without tying them to the user's own evidence and priorities.