---
name: local-schema-generation
description: Generate correct LocalBusiness JSON-LD for the detected industry, not a generic type.
---

# Local Schema Generation

## Use this when

local schema, LocalBusiness schema, generate local schema, NAP schema.

## Process

Use the most specific schema.org subtype for the detected industry rather than generic LocalBusiness: Restaurant for food service, LegalService (not the deprecated Attorney) for legal, MedicalClinic/Hospital/Dentist (not generic MedicalBusiness) for healthcare, AutoDealer (not the deprecated VehicleListing) for automotive, RealEstateAgent for real estate.

Required: `name`, `address` (as a full PostalAddress with street/locality/region/postal code/country). Recommended: `geo` at 5+ decimal places, `openingHoursSpecification`, `telephone`, `url`, `priceRange` under 100 characters, `image`, `aggregateRating` when real review data backs it.

For a service-area business with no fixed storefront, use `areaServed` with named cities rather than a street address, and skip embedded-map verification (it doesn't apply).

For multi-location businesses, give every location page its own LocalBusiness entity with a unique `@id`, linked to the parent Organization via `branchOf`.

Never mark up self-submitted reviews with `aggregateRating` as if they were third-party verified — only mark up reviews that are genuinely visible and attributable on the page. Never fabricate a phone number, address, or rating to fill a required field; leave it as an explicit placeholder and tell the user what's missing.

Output the complete JSON-LD block plus a one-line note per property explaining why it's included (required vs. recommended vs. industry-specific).