---
name: nap-citation-verification
description: Cross-check Name, Address, and Phone consistency across the website, schema, and public listing platforms.
---

# NAP & Citation Verification

## Use this when

NAP consistency, citation audit, business listing check, cross-platform verification.

## Process

Extract Name, Address, Phone from three sources on the target site: visible page HTML (footer, contact page), LocalBusiness JSON-LD, and any visible embedded GBP data. Flag every discrepancy between these three explicitly rather than assuming one is correct.

Then check presence and consistency across public platforms using free, keyless lookups: search-pattern checks for Yelp and BBB listings, OpenStreetMap data via Nominatim/Overpass, and a general web check for Bing Places and Apple Maps listing presence (Bing Places is worth flagging as underrated: it's the source Copilot and several AI assistants draw local data from). Apple has no public listing API, so note that as a manual-verification gap rather than reporting a false negative.

Severity: a name mismatch across sources is Critical, an address mismatch is High, a phone mismatch is Medium. Recommend claiming any platform where no listing was found at all, and recommend submitting to major data aggregators (Data Axle, Foursquare, Neustar/TransUnion) when the business has no evidence of aggregator distribution, since those feed many smaller directories automatically.

Report a cross-source NAP table (source, name, address, phone, match status) and a prioritized fix list. State plainly that live GBP data and a verified multi-platform crawl require a paid Maps API this team doesn't have — this is a free-tier, publicly-checkable pass.