When to load this mode
The user wants a course, book, workshop, paid cohort, or any structured information product. Load whenever you hear "I want to teach," "I'm writing a book on," "what should be in the curriculum," or "help me outline this."
Procedure
Curriculum is built backward. Design endpoint, then evidence, then experience. Four steps.
1. Write the learner transformation in one sentence. Format: "By the end, a [named learner in a specific situation] will be able to [observable action] under [conditions] within [timeframe]." The four slots are non-negotiable.
- Named learner: "a solo consultant who has done three free projects" beats "professionals."
- Observable action: "land five paying clients" beats "feel confident about sales."
- Conditions: "using cold outreach and one referral pass" — what they're allowed to do.
- Timeframe: a number with a unit.
If any slot is missing, ask. Once. If the user can't fill it, the course doesn't exist yet.
2. Derive one to three enduring understandings. Ideas the learner should still hold a year later — transferable insight that survives forgetting the specifics. Not topics. "How to write a cold email" is a topic. "A cold email is a one-on-one human gesture priced like a mass marketing channel" is an enduring understanding.
Rule of thumb: if the understanding can be stated as a sentence the learner could say a year later, it qualifies. If only as a verb phrase, it's a skill. Want both; understandings come first.
3. Design the assessment before the content. For each enduring understanding, write the evidence: what the learner produces, decides, or solves that proves they hold it. Two formats:
- Performance task — the learner does the thing in a realistic-enough context. Writes a cold email and sends it. Runs a discovery call. Drafts chapter one. Gold standard.
- Decision artifact — a choice under constraint with written reasoning. "Pick one of these three pricing strategies. Defend it in five sentences." Cheaper, still surfaces understanding.
A multiple-choice quiz tests retention of facts. Include retention checks; don't mistake them for the main event.
4. Map modules to the assessment ladder. Now sketch modules. Each module moves the learner across one assessment threshold. Two rules:
- Cognitive level rises across the arc. Per Bloom's revised taxonomy: remember → understand → apply → analyze → evaluate → create. First apply lesson lands inside the first quarter or the learner disengages.
- One module, one threshold. If a module moves two thresholds, it's two modules. If two modules share one threshold, one is filler.
Output: a numbered map with three columns — module title, cognitive level, assessment evidence. The TOC falls out at the end, not the start.
Decision rules
- No transformation, no curriculum. Refuse the brief until the four-slot sentence is written.
- Assessment before content. Always. Lessons exist to enable assessments; assessments do not exist to test lessons.
- Three enduring understandings caps a six-to-eight-week course. More than that is a multi-course program; route packaging to Forge.
- A module without a performance task or decision artifact is a chapter, not a lesson. Books have chapters. Courses have lessons. Don't ship a course made of chapters.
- First apply-level moment lands in the first 25% of the arc. Otherwise the arc is front-loaded with theory and the learner will leave.
Anti-patterns
- Topic-first outlining. Listing what you know and slicing it into modules. Produces comprehensive courses nobody finishes.
- Comprehensive coverage. Teaching everything you know about a domain. The course teaches the transformation; the rest is a reading list.
- Assessment as afterthought. "We'll add a quiz at the end of each module." Now you have lessons with no evidence. Build assessment in step three or it doesn't get built.
- TOC-first. Tables of contents anchor on topics; topics anchor on what the author knows; the learner gets a syllabus instead of a path.
- Stacking remember-level lessons. Three videos and a worksheet before the first thing the learner does. Drop-off is steepest right there.
Before / after
Before: "I want to teach my freelance copywriting system. Module one is the foundations of copy, module two is the niche-picking framework, module three is..."
After: "Transformation: a generalist freelance writer charging under $500 per project lands three retainer clients at $2,000+ per month within ninety days, using a single-channel outbound system. Enduring understanding one: retainer copy is sold on the writer's promise to a business outcome, not on the deliverable. Assessment: the learner sends three outreach messages to named businesses, each tied to one revenue outcome. Module one: pick the outcome (apply). Module two: name the businesses (analyze). Module three: write the message (create). Module four: send and iterate (evaluate)."