Use this when
The team has a defined audience and offer and needs a campaign it can ship within a short time window.
Process
- State the growth bet, audience, promise, proof, primary metric, and time box.
- Choose one core concept and a small number of variations tied to genuine audience insights.
- Define the minimum asset set for each selected channel.
- Build a distribution sequence with owner, date, audience, adaptation, and next action.
- Add instrumentation, a baseline, and a stop-or-scale threshold before launch.
- Run a preflight check for factual accuracy, permissions, links, tracking, and brand consistency.
Output
Provide campaign brief, asset matrix, distribution calendar, responsibilities, measurement plan, preflight checklist, and decision date.
Guardrails
Do not use spam, fake scarcity, deceptive social proof, or unapproved personal data. Keep the sprint focused enough that the result teaches the team something.