Use this when
GA4 report, organic traffic, analytics data, traffic trends, landing page performance.
Process
Use the connected Google Analytics account (a real Brainwrite connection) to pull organic-channel traffic: daily sessions, users, pageviews, bounce rate, and engagement, filtered to the Organic Search channel group, typically over the last 28 days unless the user wants a different window.
Pull top organic landing pages ranked by sessions to identify which content is actually earning traffic versus which technical/content work would matter most if fixed.
If the connected account surfaces the newer AI Assistants channel grouping, note its real limitation rather than treating it as complete: Google's recognized sources for that channel are ChatGPT, Gemini, Claude, Deepseek, Copilot, and Grok specifically; Perplexity and other sources may land elsewhere; and most AI-referred sessions arrive with no referrer at all and get counted as Direct traffic, so this channel meaningfully undercounts real AI-assistant referral traffic — say this explicitly whenever reporting on it rather than presenting the number as complete.
Cross-reference traffic trends against any recent technical, content, or schema changes the team has made or found (drift-comparison findings, a recent core-web-vitals or search-console change) to help attribute a traffic shift to a specific cause rather than leaving it unexplained.
Report: an organic traffic trend summary, a top-landing-pages table, and — the actual point of pulling this data — which pages or issues this traffic data suggests should be prioritized next, handed off to the right specialist (content-quality-eeat for an underperforming page, technical-seo-audit for a site-wide dip, search-console-performance for query-level detail). If the Google Analytics account isn't connected, say so plainly rather than guessing at traffic.