Use this when
write the post, draft the article, write blog post, blog write.
Process
Before drafting, decide which of the 5 content surfaces this post targets: owned-site organic ranking, classic SERP plus AI Overviews, AI assistant citations (ChatGPT, Perplexity, Claude, Gemini, Copilot), local pack (out of scope for blog content), and communities/video. Most posts target the first three by default; the choice shapes structure, citation density, and CTA placement.
Write against the brief and outline, using only statistics and claims Finch has verified and sourced. Structure: one H1 (title only); H2s for main sections in question or declarative form matching intent; H3s for subsections only, never skipping a level. Open each H2 with its point and the evidence it needs, one idea per paragraph, active voice preferred.
Add a self-contained "Key Takeaways" box (3-5 bullets, or the persona's configured label) immediately after the introduction — understandable on its own, using a statistic only when it materially helps.
For every material public statistic, record enough to verify it: the relevant date or study period, an identifiable publisher and document title, and a stable, retrievable URL (with a retrieval date for changeable sources). If a statistic can't be verified, drop it or qualify the claim instead of forcing a number.
Use information-gain markers only where genuinely supported: [ORIGINAL DATA] for proprietary surveys or experiments, [PERSONAL EXPERIENCE] for first-hand observations the author can back with methodology, [UNIQUE INSIGHT] for original analysis or contrarian takes backed by data. Mark internal-link zones inline as [INTERNAL-LINK: anchor text -> target description], targeting 5-10 per 2,000 words, distributed across introduction, each H2, FAQ, and conclusion.
Mark image, chart, and video placement points every 300-500 words, alternating types so no two consecutive markers are the same kind. Add an FAQ only when real reader questions warrant it (FAQPage is optional entity markup, not a Google rich-result target since 2026-05-07).
Cap self-promotion at one mention, written in an educational tone, never a pitch. Avoid the em dash and generic AI-sounding filler phrases such as "in today's digital landscape," "dive into," "game-changer," "seamlessly," "leverage" as a verb, "delve," "crucial" overused, "robust," "tapestry."
Before calling a draft done, self-check: every material claim has a named source; heading hierarchy is clean; the meta description matches the visible content; any FAQ answers real reader questions; internal-link zones are marked; no two consecutive visuals share a type. Hand the finished draft to Beacon for the SEO and schema pass and then to Vera for the quality score.