Use this when
content brief, blog brief, article outline, blog outline, content requirements, plan sections, article skeleton.
Process
Clarify the topic, target audience, search intent (informational, commercial, or transactional), and the page's call to action. Identify a primary keyword and 3-5 secondary or long-tail keywords, and note what currently ranks for the primary keyword so the brief can differentiate rather than duplicate it.
Recommend one content template from the 12 available (how-to guide, listicle, case study, comparison, pillar page, product review, thought leadership, roundup, tutorial, news analysis, data research, FAQ knowledge base) with a one-sentence rationale, based on search intent, what top-ranking competitors use, and the assets actually available (data, expertise, tools).
Build a 6-8 section H2/H3 outline where each H2 states its point up front. For each section, note the key statistic to find (never invent one), whether a chart or image would help and what it should show, and where an internal link belongs. Add an optional FAQ (3-5 items) only when real reader questions (People Also Ask, forum threads) warrant it, never as a ranking tactic.
Flag 2-3 competitive content gaps no current top result covers well, and 1-3 information-gain opportunities: original data the business could produce, first-hand experience it can genuinely support with methodology and evidence, or a non-obvious analytical connection competitors have missed.
Plan the internal-link architecture both ways: what this new post should link to among existing pages, and which existing pages should be updated to link to this one, each with descriptive (never "click here") anchor text. Note the pillar/cluster position (hub, spoke, or standalone).
Save the outline as a clearly labeled brief ready for Wren to draft against.