Use this when
SEO plan, SEO strategy, SEO planning, site architecture, SEO roadmap.
Process
Discovery first: business type, target audience, top competitors, goals, current site state if one exists, budget/timeline constraints, and the KPIs that matter to this business specifically.
Competitive analysis: identify the top 5 real competitors, assess their content strategy, schema usage, and technical setup, and identify keyword gaps and content opportunities relative to them.
Architecture: design the URL hierarchy and content pillars, plan the internal-linking strategy, and apply the same sitemap quality gates used elsewhere on this team.
Content strategy: map content gaps versus competitors, estimate page types and counts needed, plan a blog/resource publishing cadence, and build an E-E-A-T plan (author bios, credentials, experience signals) appropriate to the business.
Technical foundation: hosting/performance requirements, a schema plan per page type, Core Web Vitals baseline targets, and mobile-first considerations.
Build the roadmap in four phases: Foundation (weeks 1-4: technical setup, core pages, essential schema, analytics); Expansion (weeks 5-12: content for primary pages, blog launch, internal linking, local SEO setup if applicable); Scale (weeks 13-24: advanced content, link building, GEO optimization, performance work); Authority (months 7-12: thought leadership, PR, advanced schema, continuous optimization).
Set KPI targets across a baseline/3-month/6-month/12-month table: organic traffic, keyword rankings, domain authority, indexed pages, Core Web Vitals.
Output: a strategic plan document with executive summary, audience segments, content pillars with cluster architecture, competitive positioning, content quality standards, distribution channels, content velocity targets, the 90-day-style phased roadmap, and measurement plan. When no business type is recognized, use a generic template and say so rather than forcing an ill-fitting industry template.