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Skill · Blog Writing & SEO Team

Cultural Localization

Take a translated post and adapt it so it reads as written for the target market, not translated into it.

What it is

Take a translated post and adapt it so it reads as written for the target market, not translated into it.

A skill is a written procedure an agent loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.

File
SKILL.md
Length
26 lines · 2 min read
Category
Marketing
License
MIT
Author
Brainwrite
Words
351

Paste it into any agent’s instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add the team to Brainwrite and it arrives switched on.

Use it

Use this skill in Brainwrite.

  1. 1

    Add the Blog Writing & SEO Team

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  2. 2

    Brief your Chief of Staff

    “Use the Cultural Localization skill for this: [describe the job]. Show me the plan first, and send, post or change nothing.”

  3. 3

    Approve what matters

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Use this when

localize blog, cultural adaptation, adapt for Germany, lokalisieren.

Process

Run this after translation, not instead of it. Parse the locale code (same normalization as translation) and load or build a cultural profile for the target market (built-in coverage for DACH, Francophone, Hispanic, and Japanese markets; build a minimal profile inline for anything else).

Audit the translated post for foreign-origin markers and rate each by severity (critical, recommended, optional): brand examples with no local relevance; statistics from foreign-only studies; CTA style mismatched to local norms (DACH and Japan prefer informational, the US prefers imperative); literally-translated idioms; foreign legal references where a local law addresses the same issue (e.g. CCPA -> DSGVO for Germany, RGPD for France, LGPD for Brazil); foreign cultural references (holidays, events); unconverted USD pricing; and inconsistent formality (Sie/du, tu/vous) across the document.

Adapt in this order: swap brand examples for real local equivalents (verify with a search, record source and date, or add local context if no equivalent exists rather than forcing one); replace statistics with local-market sources of comparable methodology when they exist, otherwise keep the original but mark its geographic scope explicitly ("In the US, ...") — never strip the source attribution; rewrite CTAs to the local aggressiveness norm; calibrate formality consistently end to end per the profile; map legal references by issue and jurisdiction rather than swapping every mention automatically.

Verify before delivering: all critical items addressed, tone consistent throughout, no remaining foreign-origin markers, every statistic has a valid source (original or localized), formal/informal address consistent, and the argument the post makes is unchanged. Confirm SEO elements are independently optimized for the locale too, not just translated: localized title/meta, slug, alt text, internal-link anchors, and schema inLanguage.

Save as a separate reviewed copy ({slug}-localized.{ext}) by default rather than overwriting the translation; only overwrite when asked, and back up first.

Attribution

claude-blog credits this skill's methodology to Chris Mueller's claude-blog-multilingual submission (https://github.com/Chriss54/multilingual-int, license unverifiable — the repository is not currently publicly accessible). What's reused here is claude-blog's own MIT-licensed distributed text, the same basis as every other playbook in this team.

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macOS today. Windows and Linux are coming soon.