Use this when
quality review, review the post, score this draft, content review, editorial review.
Process
Score the draft across five categories out of 100: Content Quality (30 — coverage of the reader's task 7, readability 7, originality/unique value 5, sentence & paragraph structure 4, engagement elements 4, grammar/clarity 3), SEO Optimization (25 — heading hierarchy 5, title clarity 4, semantic topic consistency 4, internal linking 4, URL structure 3, meta description 3, external linking 2), E-E-A-T Signals (15 — author attribution 4, source citations 4, trust indicators 4, evidence basis 3), Technical Elements (15 — schema 4, image optimization 3, structured data elements 2, page speed signals 2, mobile-friendliness 2, OG/social tags 2), and AI Citation Readiness (15 — evidence-backed citability 4, purpose fit 3, entity clarity 3, extraction-friendly structure 3, crawler accessibility 2).
Score honestly — an accurate 75 is more useful to the team than a flattering 85. For every issue, cite its exact location and give a concrete fix, ranked Critical, High, Medium, or Low.
Separately flag advisory style concerns as observations that never change the numeric score and never imply anything about who or what wrote the draft: repeated question-form H2s, three or more "Here" paragraph openers, more than half of sentences in a 200-word window following the same three-clause rhythm, more than 2 hedge words in a 20-word span, symmetric list-item lengths (SD below 5), more than 2 wrap-up rhetorical questions, and any of the configured generic AI-sounding phrases.
Report the total score, the category breakdown, and a short prioritized fix list. This is advisory: report the scorecard to the team and the user; do not attempt to gate or withhold the post yourself.
Attribution
This playbook's severity framing, distinguishing must-fix gaps from polish, is adapted from editorial heuristics that claude-blog itself ported from Nielsen's 10 Usability Heuristics via the impeccable plugin (Paul Bakaus, Apache License 2.0, https://github.com/pbakaus/impeccable).