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Skill · Blog Writing & SEO Team

Full-Site Blog Health Audit

Scan every post on the blog for quality, orphan pages, cannibalization, and stale content, and produce a prioritized action queue.

What it is

Scan every post on the blog for quality, orphan pages, cannibalization, and stale content, and produce a prioritized action queue.

A skill is a written procedure an agent loads when a job calls for it. This one is a single file, SKILL.md, and the whole file is on this page.

File
SKILL.md
Length
24 lines · 1 min read
Category
Marketing
License
MIT
Author
Brainwrite
Words
298

Paste it into any agent’s instructions (CLAUDE.md, AGENTS.md or a custom GPT), or add the team to Brainwrite and it arrives switched on.

Use it

Use this skill in Brainwrite.

  1. 1

    Add the Blog Writing & SEO Team

    Its agents carry this skill. You preview every agent and skill first; skills arrive switched on and routines paused.

    Install in Brainwrite →
  2. 2

    Brief your Chief of Staff

    “Use the Full-Site Blog Health Audit skill for this: [describe the job]. Show me the plan first, and send, post or change nothing.”

  3. 3

    Approve what matters

    The agent follows the skill and brings the result back. Anything that sends, posts or changes data waits for your approval in Ask mode.

    How approvals work →

Use this when

audit blog, site audit, blog health, audit all posts, check all blogs.

Process

Discover blog files across common content paths (content/, posts/, blog/, src/content/, etc.), excluding vendor, build, and config paths. If nothing is found in standard locations, ask for the right directory instead of scanning the whole project.

Score every post on the same 5-category, 100-point rubric used for a single review (Content 30 / SEO 25 / E-E-A-T 15 / Technical 15 / AI Citation 15), layering these site-wide checks on top:

  • Schema: validate Article/BlogPosting + Person + Organization + BreadcrumbList completeness across all posts; flag missing or malformed schema.
  • Link health: build a directed internal-link graph; flag orphan pages (zero inbound links) with 2-3 relevant existing posts that should link to them, and dead-end pages (zero outbound links).
  • Cannibalization: extract each post's primary keyword/topic from title, H1, meta description, and first paragraph; cluster posts competing for the same intent; recommend Merge (combine two weak posts), Redirect (301 the weaker to the stronger, preserving backlinks), or Differentiate (shift one to a distinct intent).
  • Freshness: read lastUpdated/dateModified/date, and categorize refresh priority as High (volatile topic, stale sources, or confirmed performance decay), Medium (evergreen with aging examples or links), or Low (recently validated), with an effort estimate (light: 1-2h, moderate: 3-4h, heavy: 5h+).

Produce a report with: a summary dashboard (total posts, average score, counts by score band, orphan/dead-end/cannibalization/stale counts); a per-post score table; a prioritized action queue sorted lowest-score-first with the top issue and recommended action per post; a cannibalization table (keyword, competing posts, recommendation); an orphan-page table with recommended link sources; a stale-content table (post, last updated, days stale, priority, estimated effort).

Save the report and suggest running the single-post quality-score-existing playbook on the lowest scorer first.

Put this skill to work.

Download Brainwrite, add the team that carries it, and tell your Chief of Staff what needs doing.

macOS today. Windows and Linux are coming soon.